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Alamo Area Council Marketing Award of Excellence

Help Share the Stories of Scouting that Shape our local Community

The Boy Scouts of America, Alamo Area Council will recognize Scouting units within the council for outstanding efforts in documented positive public relations within the local, regional, national, or global media.  Awards will be presented at the Council-wide Roundtable usually held every year during the 1st or 2nd Thursday in August at the AT&T Center.

1st Annual Alamo Area Council Marketing Award of Excellence

Award categories:

  • Most Positive Public Relations (minimum 3 documented media exposures),
  • Best Story,
  • Best Cub Scouting Coverage,
  • Best Boy Scouting Coverage,
  • Best Venturing Coverage, and
  • Best Exploring Coverage. 

Unit PR portfolios:

A Unit's PR portfolio is basically a collection of the positive stories the unit has been successful in placing within various media outlets either locally, regionally, or nationally.  It should document the WHO, WHY, WHAT, WHERE, WHEN, and HOW of every story.  Placements may include community newspapers and church/neighborhood newsletters to recognized and well visited online blogs, social media or new media outlets if defined within a Unit's PR portfolio and strategy.

Submitting Stories to Council 

Unit Stories covered by the Alamo Area Council do not count as a media placement towards the marketing awards; however, units are highly encouraged to share their stories with Council.

The Council is looking to support our content syndication program involving both Scouts and professionals as content creators.  This means WE WANT YOUR SCOUT STORIES.

To have your story considered for publication in our newsletter, website, or on our social or new media platforms, please email your 200-750 word write-up or video clip to  To have our marketing team consider covering your unique story at your Scouting event, send your news release to   

Marketing Award of Excellence Submission Guidelines: 

A Unit's PR portfolio can be submitted digitally ( or in a physical copy at 2226 NW Military HWY, San Antonio, Texas 78213, but must include:

  • original news link found online or the cut out paper clippings, and DVD or USB flash drives, if applicable.  
  • media coverage description on 1 page (150-700 words). Page description must include name of Scouts or Scouters in media coverage.
  • Corresponding unit press release corresponding to story (news release samples at
  • parent permission/talent release forms for media coverage, if applicable.  

Units are encouraged to appoint a Unit Public Relations Coordinator (UPRC) to help with this project.  The UPRC may team up with a youth member of the Council PR Scribe Patrol.  With the support of the Alamo Area Council PR/Marketing Department, UPRC's may issue unit press releases, editorials, and form contacts with local media.

Copies of all press releases and editorials should be sent for approval prior to publication.  Submit to the Alamo Area Council PR Office

For additional information, PR/Marketing resources, and sample press releases, please  Also find a courtesy media list at

OR contact Marketing / Communications Director, Angel Martinez at  

All approved entries may be submitted for consideration to the National Marketing Awards by the Alamo Area Council BSA.

PR Portfolio Tips

Make this a learning event for your Scouting youth, parents, and leaders!  Here are a few specific tips when it comes to crafting your Unit PR portfolio: 

  • A good Unit PR portfolio should contain a variety of work to demonstrate writing, strategic thinking, and communication skills; therefore, include a variety from press releases, to web copy, social media campaigns, blogs and so on.
  • Each piece in your portfolio should have a brief summary (media coverage description) with key information such as objective, audience and results.
  • Use actual clippings and digital screen grabs as much as possible. For example, if you are showing a newspaper story, a clipping of the printed publication is best - original pieces help give context to how the piece was actually used.
  • If you’re keen to showcase your strategic capabilities, include a PR plan you’ve developed, along with the Unit’s PR objectives.  (Maybe your goal is to win the GoPro Hero to take on your unit's next outdoor adventure to capture more stories!)

Here is a List of Upcoming Media events:

  • Report to State 2019   (Feb 2, 2019)
  • Scouts BSA Mission Reach River Race 2019   (Aug 10, 2019)

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