Objective: Ensure the availability of excellent program and administrative facilities to fulfill the
Aquatic Center-Target 2013
§ Develop program and concept plan
§ Implement Capital Campaign
§ Complete Dining Hall expansion
§ Prioritize Capital improvement initiatives
§ Identify additional capital requirements
§ Implement multi-year plan
Mays Family Ranch-Target 2013 opening
§ Finalize design and construction plans
§ Commence Construction
§ Develop a strategic approach to utilize endowment for maintenance
§ Validate adequacy of annual maintenance plans for each program
§ Ensure adequate maintenance is regularly performed
Objective: The Alamo Area Council will recruit and retain the required volunteer and staff
leadership necessary to deliver quality programs to our council membership.
– Recruit and engage board membership that both reflects the diversity of our community and
provides the necessary leadership, financial resources, and time commitment to meet the needs of
our council and the community at large.
– Work to develop an effective leadership resource committee in each district that will model the
council’s leadership resource committee in building strong and functioning district committees.
Objective: Increase Scouting awareness and participation, including volunteer and staff leadership, but most importantly youth participation, in southern Bexar County. Then, increase the number of Cub Scouts that cross into Boy Scouting, with the ultimate goal of increasing the number of young men attaining the rank of Eagle Scout.
– Increase the Scouting volunteer base to enable us to drive the program in southern Bexar County
and achieve our membership goals.
– Increase traditional membership at a higher percentage than other areas of Alamo Area Council.
– Continue developing collaborations with community and corporate partners and other institutions
covering southern Bexar County to achieve the objectives of Project Aguila.
MARKETING AND COMMUNICATIONS
Objective: Increase the visibility and positive image of the Alamo Area Council by enabling the achievement of our long range plan.
– Develop a total marketing plan to showcase Scouting.
– Create a bilingual communication and marketing plan targeting families to improve awareness of
Scouting and improve recruiting results.
– Increase communications to youth and families through internet and social media.
– Promote all council activities through electronic and digital means.
– Recruit leadership for this committee to include members with communications and technology
Objective: Provide the highest quality programs to address the needs of the Scouting community as measured by unit and Scout participation and advancement using the latest technology available.
– Develop programs to take the best advantage of capital improvements made at Bear Creek,
McGimsey Scout Park and the Mays Family Scout Ranch.
– Ensure the integrity of the Council advancement process through increased training opportunities
– Accelerate efforts to meet the BSA’s mandated training standard for “direct contact” leaders by
2013 through increased accessibility to district training teams.
– Increase use of technology to track training and program participation.
TOTAL FINANCIAL DEVELOPMENT
Objective: Grow and sustain, during the next three years, the financial resources needed to achieve the goals set forth in this strategic plan while allowing us to plan for the future.
– Achieve growth of 5% in Friends of Scouting contributions in each of the next three years.
– Add an average of $1 million to the Council Endowment Fund in each of the next three years.
– Secure and/or disclose commitments of 25 planned gifts to the Council Endowment Fund in each of the next three years.
Objective: Strive to exceed the BSA’s benchmark of 2% annual traditional membership growth, and continue growth in Learning for Life participation, increasing year-end registered youth membership to 30,000 by December 31, 2014.
– Develop a membership plan to serve 28,650 total youth by end of the year 2012 and 30,000 by year end 2014, of which traditional programs will serve 19,000 youth and Learning for Life 11,000.
2012 – 17,950 traditional Scouts and 10,700 Learning for Life = 28,650 total youth
2013 – 18,300 traditional Scouts and 10,850 Learning for Life = 29,150 total youth
2014 – 19,000 traditional Scouts and 11,000 Learning for Life = 30,000 total youth
– Organize Council and District programs of highest quality so as to achieve a 70% youth retention
rate by 2014.
– Increase the number of Scouting units by 5 each year.
- 2012 – 686 units
- 2013 – 691 units
- 2014 – 696 units
As always, it is an honor to be able to make this Strategic Plan available, and we look forward to next year when we can inform you of the many ways we continue to change the lives of the youth in the Alamo Area Council.
~Michael de los Santos, Scout Executive/CEO