When Jim Throneburg invented the Thorlos brand in the early 1980s, he dreamed of two new guiding possibilities:
- Sustainability of the company beyond his own lifetime.
- Being the best in the world at foot protection.
As a result, we at THORLO shifted our primary focus from the sock business to the relationship business. Our official vision and mission became all about Sustainable Relationships, and the Thorlos brand experience was born.